Why Network

Networking is the art of building alliances and making connections, whether it is with people, companies or organisations.

It is well-known that many roles go unadvertised and are filled as a result or networking. By being well-networked, you are not only enabling yourself to tap into the hidden job market, but giving yourself a real advantage over other applicants.

Although the strength of your network is never more important than when looking for a new job, it makes sense to maintain a strong and active network throughout your career, even if you don't need it immediately. The key is to stay in touch with all your contacts – even if it's just a brief note or email to ask how they are.

Your network should include anyone who can assist you with a job search or career move. It can include past and present co-workers, bosses, colleagues from business associations and friends. It is also increasingly being carried out online though tools such as social networking groups and discussion forums.

How to Network

By following a few key guidelines anyone can develop their own highly successful career network.

One of the best networks available to you is the one that includes the people you know already. You need to make sure this network knows what your skills are, what you are looking for and, if you are actively searching for a new role, should have a copy of your Resume.

You can develop new networks though a range of platforms, including trade shows, HR departments, business lunches, industry seminars and through online social networks. The key is to make sure you know who your network is and maintain the relationship once the connection has been made.

Networking should not be a one-way-street; a good network is one where people support each other; if you want to leverage people in your network, you have to be prepared for them to want to do the same.

Keeping track of your network is as important as having one. Keep a record of where everybody is, where they work, your areas of common interest and how to get in touch. If they move on, drop them an email congratulating them, making sure to find out what they are doing now.

People often perceive networking as a numbers game, where quantity is more important that quality. The opposite is actually more accurate. It is better to have 10 strong connections than it is to have 100 weaker, passing ones. Being more focused within your network and developing more rewarding relationships will inevitably leads to more rewarding relationships.